The Successful Kid

From KFC to INC - Raised in Southern California, Maca has branded and directed creative for Top5 ranking INC private companies since 2012.

With nearly two-decades of multi-disciplines in creative: Visual Design, Photography, Advertising, and Creative Brand Strategy, the journey starts early 2000s: From streetwear art direction, to several boot-strapped startups, an advertising agency, and now NFTs. Chances are, you might have worn, held, or digested a product he’s designed at least once in your lifetime without knowing.

Maca’s goal is to empower creators, simplify blockchain concepts, and allow adopters to decide how they’d like to participate on this magic-carpet-ride. Along the way, he’ll share his journey as a starving artist to thriving artist.

What a time to be alive.
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The Tech Tinkerer

Wildly successful in building technology solutions for some of Hollywood’s premier nightlife venues, his success wasn’t overnight.

Upgrading from 2.0 to 3.0 took a leap of faith into the deep end. From building an Ethereum mining operation in his own home, to investing in new startups, Arlen’s accelerated discovery of blockchain and NFTs swept him off his feet - no rug pulls intended!

Proficient in Operations, Web Design & Marketing, Arlen has earned stripes building business success in web2. With eyes on the future, it’s time to utilize his experience, perspective, and passion. Arlen plans to nurture Hoddle™ and impact the IRL/URL™ experiences of web3 and beyond.
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And, Action!

Los Angeles based Art Director and Designer, Sonny hoddles two decades of professional experience in film, entertainment, visual development and product design - some even garnering attention of Ben Affleck and Matt Damon. Clients including Paramount Studios, Walt Disney Imagineering, MARVEL, DreamWorks Animation, and numerous film studios.

His works extends to conceptual designs for films such as INTERSTELLAR, INDEPENDENCE DAY: RESURGENCE, MARVEL’S CAPTAIN AMERICA: CIVIL WAR, AVENGERS INFINITY WAR, AVENGERS ENDGAME and numerous films in the last decade.

Equipped with his endless imagination and flair for making the abstract real and his passion of the science fiction and film, he is constantly expanding his creative pathways to exploring and working on exciting challenging new projects.
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